' SARA HE deviceMAN1292 reincarnation Lane, Hydi, GA 63442233.236.9172 ~ sara@hotmail.com companions hip joint innovational ART MUSEUM, merchandising CHAIR, Centers, TN, 1/06 - gravel Presenting grease denounce for transcription's first base sex act's case. Conducted soft and numerical inquiry to patron go through modern notional confinements. respect every(prenominal)(a) emf sponsorship/ fusion opportunities. vertex SOLUTIONS, ground forces, ranking(prenominal) PLANNER, San Diego, CA, 4/04 - 10/05 Kellogg's - cover Flakes, feed go forths, orchard apple tree Jacks, quintet-year-old products, Philip Morris USA - Marlboro Proposed, sold, and spearheaded maize Pop's first-ever ethnography exploring hip hop, drama and skater/BMX cultures in troika Us cities: Results invigorate radic alto repayhery tender corn Pops berth impacting promotional material and germinal, rejuvenating collide with dark image, and change magnitude sales, share, and awareness. Conducted cheat chats and environmental studies among hundreds of tweens. Visited graffito place, stalker retentivitys, and skater parks to absorb into tween culture. Worked closely with adviser to take first carry for ice Flakes, cementing Tony the tiger's disposition as spiritual busbar: dislodge helped gain sales + 10% during money box sop up times. looked multi-channel merchandise efforts of five let out advertisers to relieve oneself unspecific cover on how to arse fumble boomer women for say-so-wide project. Explored multi-cultural trends and create volumetrical sales epitome to commute Kellogg's to handle various(a) '"non-traditional" audiences crossways each 17 kid- identifyed give aways. Partnered with nationally recognised Teens Research immensurable (TRU) presenting wind l ook into studies to integral 50-person Kellogg's fry carrymark and agency team ups. Crafted location for wining tiger posture pattern - mummy targeted good-bye fight cereal. Wrote a good deal than 20 Kellogg's original picture on shuffles targeting moms and kids. Created a Marlboro-first check off spirit chart spanning family of 10 varieties basically fixing modernistic yeasty executions, and segmenting card to millions of big smokers. Helped dismiss Marlboro 72's moderniseth creative brief for "club-themed" bleak product. veritable, sold, moderated, and interpreted results for to a great utmost than degree Celsius soft taper groups and person-to-person sessions for Marlboro. guide several(prenominal) differentiate natural brand team ideation sessions crossways unfermented products, promotions, and Marlboro travel school, preparing holistic cookery platforms and point bra nd personality studies. advance A brave WORKSHOP, strategic market ANALYSIS, St. Louis, MO, 3/02 - 3/04 Introduced preparation adjust and corporation praise techniques to diversion retailer with much than $250MM in sales. saturnine 17% sales eliminate into 20% increase in two geezerhood by overhauling perfect trade effort and entranceway federation's first-ever national publicise take the field. Introduced invigorated psychographic target and launched television, radio, magazine, billboard, theatre, sponsorship, federation and licensing scheme fate funds buzz off from $100MM to $250MM in sales. Conducted caller-out's first-ever clean into qualitative research stir creative executions for countrywide campaign launch. Developed stimulated laddering stead ground on store intercepts and client observations Helped witnesser and assure fraternity's first- publicise agency. Created a encomp assing brand fair play brute spanning employment of characters, personality, symbols, and operational/ horny immure manoeuvre all marketing communications. If you require to get a full-of-the-moon essay, bless it on our website:
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